Stats in from the client prove this campaign has been a huge success:

The A&E campaign got significant media coverage. Cuttings show that the campaign was mentioned in 118 news/media pieces including The Guardian, BRMB radio, The Birmingham Mail, BBC WM and The Birmingham Post to name but a few.

Scores of local businesses called the department to ask for more posters and leaflets because their customers wanted to pass on the message to their friends and family and a reprint had to be ordered to meet the demand.

Requests for hospital staff to attend local community meeting rose sharply after the launch of the campaign. Gisela Stuart MP fed back to the executive team that her friends and colleagues had seen the campaign and thought it was very effective.

At a recent SHA Comms Link meeting the Head of Communications at Walsall PCT described the campaign as the ‘best campaign material he had seen in a very long time’.

The ultimate measure of the success of the campaign showed in the number of self presenters looking for A&E services at Selly Oak Hospital. Communications have recorded how many patients turned up to the old A&E reception at Selly Oak. On the night of the move no self-presenters attended the old A&E unit and by the end of the campaign (2 weeks after the new hospital opened) only 1 self-presenter (brought in by a mini cab) and 1 patient (via non-emergency patient transport) from Wales had come to the wrong location.