14th April 2010 | 445 comments |
Unsuitable awarded Rangemaster advertising task.
We have been appointed to develop the forthcoming Summer/Autumn 2010 advertising campaign for the high-end kitchen equipment brand, Rangemaster.
Part of the AGA Rangemaster Group, Rangemaster held pitches at the end of March with four agencies competing for the task. Commenting on the appointment, Managing Partner at Unsuitable, Steve Price, said: "As a smaller, independent creative business, it's a victory of a kind just to get onto pitch lists like this one drawn up by Rangemaster. It goes without saying that to win is extremely gratifying.
"It's been a very difficult 12 months for us, as it has been for many of our friends in the industry, and to enter the new financial year with a win like this is the best start we could have hoped for. We look forward to rolling out what we see as a very important strategy for a great, traditional brand."
The new campaign will comprise home interest press and online and will break in the summer.
Marketing Manager for Rangemaster, Holly Johnson, said: "Unsuitable quite simply presented the best work and came across as an agency we could do business with. They shared our opinion that Rangemaster is ideally placed to springboard out of the recession and with that in mind, we are looking forward to working with them on this very important campaign."
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